Syamsuir worked as a repairman at. Meager income. So, for the smoking habit he had almost spent most of his income. The result? On the neck there is now a big hole scar that never lived. And, the more he regret: his voice was gone.
Syamsuir is one of the millions of victims of smoking. In Indonesia, 70 percent of the 60 million smokers are those who come from lower-middle economic class. That is, already poor, are still caught smoking habits that drain the contents of the bag.
Not to mention the approximately 65.6 million women and 43 million children in Indonesia who are exposed to cigarette smoke. They are vulnerable to secondhand smoke and also affected a variety of diseases caused by smoking, ie, bronchitis, lung cancer, colon cancer, liver cancer, stroke, and various other diseases.
Each year about 200,000 deaths in Indonesia due to smoking habits. 25,000 victims were passive smokers. Indeed due to tobacco will not immediately appear instantly. The impact of new look after 25 years since the first time a person smokes.
Senior researcher at the Demographic Institute Faculty of Economics, University of Indonesia, Sri Moertiningsih Adioetomo, once declared, from a study found that the cost of inpatient smoking-related disease sufferers reach Rp 2.9 trillion per year.
Indonesia is great in terms of cigarette consumption. Imagine, Indonesia is now ranked third in the world after China and India for the affairs of cigarette consumption. The Indonesian government's lack of political will to deal with tobacco issues seriously.
Just imagine, Road Map for the Cigarette Industry precisely target the addition of cigarette consumption. In 2005, cigarette consumption in Indonesia reached 220 billion cigarettes. On the Road Map for the Cigarette Industry in 2015 targeted cigarette consumption increased to 260 billion cigarettes.
Target 10 years increased by 40 billion cigarettes. A total of 40 billion cigarettes consumed 10 million smokers. This means that in 10 years recruited 10 million new smokers. It could be said in one year targeted 1 million new smokers or 249 new smokers per day, said Setyo Budiantoro of Tobacco Control Support Center Community Health Association of Indonesia (TCSC-IAKMI).
Who are smokers, new smokers? Of course the teens. No wonder the tobacco industry did not hesitate to throw big money for advertising expenditure. Both ads on television and in the street billboard. Ranging from teenage music concerts to sporting events.
Images on cigarette packs
Against the tobacco industry by replying to advertise the dangers of smoking clearly impossible. If you want to save the nation, especially the younger generation, the most reasonable and most likely do is to control the tobacco industry and apply the rules contained in the Framework Convention on Tobacco Control.
One way is to put the pictures of diseases caused by smoking on cigarette packs. Not just a small warning smokers and almost ignored because there is no deterrent effect.
Pictorial warning or warnings with graphic images on cigarette packs fairly effective. Effective because the reach of all the layers, there is a repetitive effect as it would be 5800-7000 times per year by a smoker who smokes one pack per day.
In addition, the government also does not need to pay, the picture was clear, strong, and large, more than a million warnings in words, words Widyastuti Soerojo of TCSC-IAKMI.
Warning the pictures shown to be effective in some countries, such as in Canada as much as 44 percent of smokers want to quit, 58 percent of smokers start thinking about the dangers of cigarette consumption, 35 percent of smokers increase their knowledge about the dangers of cigarettes, and 17 percent of smokers hide the pack because they do not want others to see pictures commemoration.
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